WOYM - Wheatfluencers: Redefining Wheat Foods in the Public Eye
The Official Podcast for Kansas Wheat
Hosted by Aaron Harries
Wheat on Your Mind: Promoting the Benefits of Wheat Foods
In this episode, Aaron Harries sits down with Tim O'Connor, the President of the Wheat Foods Council. Tim leads the charge in promoting domestic wheat consumption and addressing the challenges posed by misinformation in the industry. With a focus on strategic marketing, he brings a wealth of experience from his role in the Council, which unites all segments of the wheat value chain, from growers to bakers, to enhance the public perception of wheat foods.