WOYM - The Voice of The Plains
The Official Podcast for Kansas Wheat
Hosted by Aaron Harries
What does it take to keep farm radio alive and thriving in the heartland?
Kyle Bauer, a Kansas radio legend and Hall of Fame broadcaster, joins the Wheat’s On Your Mind podcast to share a front-row account of how he built a rural broadcast empire from scratch, starting with a failing FM station and growing it into a multi-station powerhouse serving over 149 counties.
In this candid conversation, Kyle lays bare the trials and triumphs of keeping radio relevant, local, and valuable to farmers and rural listeners alike.
From harvest reports to handmade programming schedules, Kyle opens up about his passion for serving the agricultural community, hiring true radio personalities, and training the next generation, sometimes beginning at age 14!
Whether you're tuning in from the cab of a combine or driving down a dusty Kansas road, this episode is a masterclass in grit, growth, and grassroots media done right.